If you own a small business many times you question the importance of having your company online, if it is important for your small business to maintain a strong online presence, and if your website and help your company grow? When you zoom out and begin to take in the larger picture you will quickly come to realize how crucial it is to maintain your overall online branding.
Firstly, we need to look at the hard facts. In 2017 nearly 1.66 billion people purchased goods and services online. That is a huge number considering there are only 7.66 billion people alive. This means that more than a fifth of the global population shops online. In the same year, the total revenue from online purchases amounted to 2.3 trillion USD.
As a small business, it might be hard to picture yourself in the same league as the larger corporations that push the total online revenue higher, but any business can partake in the global online market. The key to this is keeping up a strong online presence, keeping your website updated and maintaining an up to date product listing. It is also crucial to the success of your website that you update your stock amounts consistently. You do not want to find yourself lacking an item that a customer ordered.
If this all seems a little overwhelming, you can always work with a professional web developer to maintain your website. A professional management service will let you leave the stress, headaches and hard work with someone who is skilled and qualified in the codes and techniques that are used to create, maintain and update a website. Many small businesses are now using web developers under contract to maintain their websites. Usually, this is done by signing a yearly contract and paying a set monthly retainer. The average price differs usually based on the scope of your website. For more information on this or feel free to contact us here.