We are approaching a part of the year where there are no public holidays, so no holiday sales before the autumn and winter push of seasonal sales. As a small business owner, you may be wondering what you should do during this slow time. Have you considered redesigning or updating your current website? A website update can help push your assist in attracting more potential customers as we move towards the last quarter of the year. A website update or redevelopment may seem daunting. If you do proper planning and find a web developer that has experience working with a small business, your website update will be painless and quick. What should you do and what do you need to look for in a developer? What should you expect during the redevelopment process? In this article, we will cover these topics so you can move forward and enjoy a modern website that will assist in attracting new clients.
To expedite a redevelopment you, as the business owner, should take the time to plan out the content your updated website will have. At first, you may want all of your older content moved from your old design to the new modern one. Before you decide what content you want on your new website, find three competitors and one major brand that have similar services. Once you have a chance to browse through these other websites, you should notice a clean and minimalistic approach to design and content saturation. Today the majority of consumers are attracted to clean and concise websites. With this in mind, take a look at your main website pages and see if the content fits into a modern design.
Once you have decided on the content that is prudent to your website you should organize it in regards to what web page it belongs on. Folders are going to be the best option for your organization needs. You will want to create a main folder for your website name it "Your Website Name: Update." Within this folder, you will need a subfolder for each of your website main pages. In each of the subfolders, you will want to place the written content, images, and videos for each page. Organizing your content this way not only will expedite the redevelopment, but it also gives you an easy-to-find copy of your website content for future updates.
You have organized your content and are now ready to move forward with your website update. Now, you need to find a web developer that will be able to handle the scope of your project. You will want to find a web developer that has education, experience, and enthusiasm.
When looking into the education aspect of your developer, you will want either a degree, a certification, or some form of accredited course completion. Remember it is ok for you to ask for this information this is a job and professional web developers will have a resume that they should be able to provide.
Experience is crucial. When looking for a web developer, you will want someone who has a decent back catalog of successful website projects. A good back catalog shows the developer can complete and launch a finished product. As a small business owner, you will want to find a web developer that has worked with other small businesses in the past. Not only will they understand your goals but will also be able to guide you in the right direction.
Though it may not seem like a critical aspect for a web developer, you will want to find someone who shows enthusiasm for their work. If a web developer enjoys what they are doing and has a passion for creating, updating and maintaining a website, it will be evident in the final product.
With planning completed and your web developer hired, you can begin your website redevelopment. Some final notes, you should be ready to give answers and feedback as needed while your web developer is working. During the project, remember to maintain prompt open communication and voice any concerns calmly yet concisely. If you have any questions about what this article covered or you would like to get a quote for a website redevelopment you can click here.