June 22, 2018
If you own a small business many times you question the importance of having your company online, if it is important for your small business to maintain a strong online presence, and if your website and help your company grow? When you zoom out and begin to take in the larger picture you will quickly come to realize how crucial it is to maintain your overall online branding.
Firstly, we need to look at the hard facts. In 2017 nearly 1.66 billion people purchased goods and services online. That is a huge number considering there are only 7.66 billion people alive. This means that more than a fifth of the global population shops online. In the same year, the total revenue from online purchases amounted to 2.3 trillion USD.
As a small business, it might be hard to picture yourself in the same league as the larger corporations that push the total online revenue higher, but any business can partake in the global online market. The key to this is keeping up a strong online presence, keeping your website updated and maintaining an up to date product listing. It is also crucial to the success of your website that you update your stock amounts consistently. You do not want to find yourself lacking an item that a customer ordered.
If this all seems a little overwhelming, you can always work with a professional web developer to maintain your website. A professional management service will let you leave the stress, headaches and hard work with someone who is skilled and qualified in the codes and techniques that are used to create, maintain and update a website. Many small businesses are now using web developers under contract to maintain their websites. Usually, this is done by signing a yearly contract and paying a set monthly retainer. The average price differs usually based on the scope of your website. For more information on this or feel free to contact us here.
June 15, 2018
When you are working to update and bring your brand into the modern online marketplace there are often many questions that will go through your mind. Is this something I really need to do? What does my website need? Can I work with a professional? Will it be too expensive? Let us break down these questions and shed a bit of light on what goes into updating your old website.
Firstly, keeping your website updated to fit into the current aesthetic of the average website is crucial in keeping your clients and potential customers content. What do you need to add to your website to help create a more modern and up to date look and feel? Many websites are finding that certain classic website aspects are becoming more and more useful as search engines are constantly updating their algorithm, a major aspect that is being reused in websites is a blog section. A blog helps you connect with your client base and improve your searchability.
Besides adding a blog you may want to consider adding links to your social media accounts and online reviews. This assists in making your website and company seem more personable. Now, touching lightly on the overall design you should be aiming for is minimalistic and clean. It will be advantageous for your brand and the future of your website. A clean, simple and organized website can last much longer without needing to be updated constantly. This can save you time and money.
One of the biggest concerns you might have is whether hiring a professional is worth it and the cost that comes with this. A professional web developer is able to complete your website much quicker than you will likely be able to. They also have the experience and knowledge to complete the project correctly the first time. This will allow you to focus on other tasks connected to rebranding and announcements. For the most part, the cost of hiring a professional is easily outweighed by the benefits. Most website redesigns are priced off the over scope and work that will go into the project. you can work with your web designer to bring down the cost so it can be something more within your budget.
Overall keeping your website up to date and modern is important to the overall success of your website. A potential customer loses trust in a company that seems outdated. For more information on this subject or to hire a professional web developer you can click here.
June 07, 2018
There are multiple reasons that your business may want to consider redesigning or redeveloping your old website. Keeping your website up to date is critical to staying relevant in the constantly evolving online world. Some websites may only need a few minor updates others may need a full redesign. Here are some of the reasons to consider updating your website.
So your website is not comparable to the more modern websites. Your website feels dated, old and the look of your website is reminiscent of something created in 2005. Aesthetics may seem like a shallow reason for hiring a web developer but consumers and clients are visual people that find it easier to trust and purchase online if the website feels reputable. Outdated websites do not feel trustworthy or credible.
Is your website slow? Does it take more than a few seconds for all the attributes on your website to load? Unsurprisingly your slow website could be caused by old code that is not able to keep up with the sleeker codes of other websites. New coding languages are developed constantly and older web languages are evolving and growing. If your website is still using old code languages and has not been updated in more than a year it is highly likely that the performance of your website is suffering. Many users will simply click away if your website is taking to long to load.
If you have not updated your website since its creation, depending on when it was originally created it is likely that your website is not optimized for mobile devices. This is a huge issue. Seeing as how 70% or more of online browsing is done from the comfort of a smartphone you could be missing out on a large pool of potential clients that will never see your website.
Last but certainly not least, your website could be affecting your SEO. Many search engines are constantly updating their algorithm to bring the best possible search results to their users. If your website is not coded, designed, and laid out in a way that promotes easy use, clean layouts and optimal interaction you can expect a lower ranking. A lower equals less traffic and less traffic means fewer customers.
These are just a few of the ways that an old website might negatively affect your business. If you have any questions or concerns about this you can contact us by clicking here. We will be happy to go through the process and steps that can be taken to bring your website into the modern online world.
June 01, 2018
Picking through website hosting providers can be a tiring, overwhelming and sometimes anxiety-inducing process. So much of your online presence relies on your website to be up and running as much as possible. A good website hosting service you have an uptime of at least 99%, have 24-hour customer service and tech support and not cost you an arm and a leg. There are so many companies around providing website hosting you need to look closely to determine if they are worth your business or not. Here are a few easy ways to tell if a website hosting company is credible.
Luckily for most customers that have access to the internet, you can easily look up a company to find their online reviews. Always check the reviews of other clients who have used the web hosting services of the company in question. If the negative reviews outweigh the positive this is a major red flag! You should immediately be cautious before purchasing a hosting plan with a negatively reviewed company.
In most industries, there is a refund policy, in web hosting this is no different. Most legitimate companies with a service that is reliable and well priced will provide a refund if you cancel your service within the specified time frame. Most of these time frames are between 7 and 30 days. For whatever reason any company that does not provide refund policy or state "No Refund" is not a company you should be considering.
The market for a website hosting service is saturated with companies ready to host your website. With this in mind, you should never pay a higher amount than necessary. Before purchasing a hosting plan you should carefully research at least three other companies to check their prices against comparable plans of the competition. If at any time you are faced with a hosting plan that is $100 or more higher than other plans on the market than it is not worth it.
At some point, after purchasing your web hosting plan for some reason you might want to switch your website to a different website hosting provider. This is perfectly normal. But if you did not check the website host providers transfer policy you may be surprised by shockingly expensive transfer fees. You should never have to deal with expensive transfer fees. Most web hosting services will either charge nothing or an under $20 fee to transfer your website to another hosting company.
These are just a few things you should look out for when considering purchasing a website hosting plan. Remeber to always research each company and ask questions. A good hosting company will be ready to answer all of your questions! To purchase a website hosting plan through MythosLife click here, for any questions click here.
May 24, 2018
There has been a rumoring flying around the tech industry, web design is dying! Well as with most rumors, this simply isn't the truth. Everything changes, evolves and grows into something new. Web design is doing that very thing even as you read this. As long as websites exist there will be someone working hard behind the scenes. But in this changing tech world, the web designer has evolved into a more well rounded and experienced expert.
So what has changed? Well as new languages, interfaces and online apps have become to the forefront the web designer has changed how they work. Updating themselves to become what is now called a full stack developer. This may sound odd but in fact, many web developers were already fluent in multiple coding languages.
Full stack coding is a combination of front-end languages and back-end coding. Mastery of full-stack technology is what allows developers to truly take a project and create something amazing. A full stack developer can take your project and code you something that can fit all your needs, sync to multiple servers, allow your clients and customers an online portal and even help you keep track of your sales and purchases.
For any questions or to start a project, we at Mythoslife are happy to assist you. Click here for more information!
May 18, 2018
Every website owner and most web developers have had that moment when they go onto a search engine, type in a few keywords related to the website in question and press search. Most of the time after clicking search a sense of disappointment begins to enter the searcher's mind as they find their website is not ranking as high as they would have thought. It is common knowledge that your SEO keywords are what directly affects your search engine ranking. With this in mind, why is your ranking not as high as you expect? We shall look at a few of the unique ways that you and your web developer may be able to increase your SEO ranking.
A crucial step to jumpstarting or revamping your online ranking is planning, research and in-depth analysis of your website, your selected keywords and the top-ranked keywords and metadata of your competition. This task may seem a little daunting at first. If you break it down and approach it at a healthy pace it can be a relatively painless endeavor.
1. Take stock of your companies overall website, compare the amount of text versus code on each page. Your code should never outweigh the content. Your text should be unique, nonrepetitive and original. Strategically scattering a healthy amount of industry-specific keywords related to your field of business is a smart decision. It is more important to be focused on balancing your content to code ratio is this stage.
2. After you have successfully evaluated and corrected any issues you had with the content of your website it is not time to begin gauging the effectiveness of your metadata and SEO keywords. First, find a website or service that allows you to track and rank different SEO keywords. Input and track your selected keywords for a set period of time to gauge the overall appeal and traffic they receive. If you see some words performing poorly you may want to add or replace these with other words that might have higher popularity.
3. Crucial to the success of your plan, you should now begin gauging the effectiveness of your competitions SEO keywords. Thier are quite a few different websites that will allow you to look behind the scenes at your competitions keywords. Choosing 5 to 10 different keywords and ranking them with the service mentioned above will allow you to compare and re-evaluate your own choice of words.
These are just a few of the tricks that many companies have used to increase their rankings on search engines. Though these have been proven to work for others even giving way to huge increases in website activity. Remeber that each website is different and that even a small amount of increased activity is potential revenue and customers.
May 11, 2018
If you are a small business with a website you understand how much of a headache that can happen while trying to manage your storefront and deal with all the updates, additions and changes you need to do to keep up with your online presence. As your business grows all these small changes can quickly stack up and you are facing hours of work that will take you or an employee away from the needed daily tasks that help your business run smoothly. Is there a solution? The answer is yes, you can contract out the work to a web developer who can manage your website for you. Let's look closer at the benefits of working with a website manager.
As a small business owner, you are fully aware that most days do not end when you close your shop. You now have to go through all the tasks that will get your business ready for the next day and hopefully have time to get home for supper. A huge benefit of working with a professional is the amount of time and energy they can save you. A website manager can take a few of those daunting tasks that you have been putting off when dealing with your website and wrap them up neatly. When running your small business every moment you can devote to growing and increasing your bottom line is time well spent.
When you first look at the rates that most web managing services quote you, it may seem like a lot of money. Most services are going to give you an hourly rate and a possible retainer for their monthly services. You might be looking at your list of changes and edits and see how it might add up to hours of work. This is a normal reaction but let's delve a little deeper. Most small tasks that you see as daunting, are not a real issue for most professional and experienced web developers. Most web developers are fluent in multiple coding languages and have the experience to quickly breeze through a list of smaller website updates and edits. For a normal person, these tasks could take hours. When an experienced web developer is presented with the same list they can quickly breeze through in an hour.
One of the biggest benefits that you can receive from building a relationship a website managing service is the invaluable advice and input you can receive. If a web developer has been in the industry for a while, they have built websites for other companies, managed other businesses online presences and helped build the online brand of many companies. They now have all of this experience they can share with you and your company.
If you are confused and have more questions feel free to contact us at Mythoslife we are ready and willing to explain how a website managing service works and how we can set you up with a plan that works best for you.
May 04, 2018
There are times when a business makes websites for different events, promotions, and advertisements. These websites are often abandoned after the reason for the website creation has expired or is no longer relevant. Many companies will let the domain expire and not renew to save money. One would assume this is not a big issue, a business can simply forget about their expired domain names and the world will continue like before. Many times this could be the case, but it is important to remember that when you no longer own a domain name that domain can be bought by someone else.
When looking into this subject you can find hilarious, troubling and sometimes scary examples of how major brands have let their old domains expire.
Two of the biggest concerns any company should have when they release a domain name is their reputation, and their customer's security. Once the domain is up for grabs it is really a free for all for spammers, malware, and online trolls. The more traffic a website had in the past increases the desirability of the domain for someone to purchase it. A perfect example of this is with the condiment giant Heinz. If you think back Heinz did a huge competition to design a new label, there was a lot of traffic to the domain specially created for this competition. Heinz put out a massive amount of advertisements, ketchup bottles everywhere had the domain of the website proudly displayed. Now if you go to the website that once belonged to the condiment brand is now a porn site. For obvious reasons, we won't be listing the websites name, but for those curious, a quick Google search will bring up the website. So this really only affects a business reputation, and usually only for a short period of time. But what happens when a company's customers are affected?
The computer giant Dell made a horrible oversight that potentially caused many customers to put their security at risk. One time Dell had a data back site that would allow you to periodically backup your computer's data. Dell let the domain lapse and quickly it was snatched up by someone with ill intent. Once the domain changed hands it became known for malware, this could have easily caused Dell customers to lose their private information, money and a great deal of time.
One of the biggest takeaways from this is to remember that domains are not expensive. The cost is negligible when compared to the effect it could have on your company's reputation. For simple and straightforward domain hosting look no further than MythosLife.
Source: Naked Security