March 22, 2019
Spring is officially here and now is the time that traditionally is used for spring cleaning. You dust, sweep, mop and for your small business you change out stock and a few seasonal items are usually going to be put on the discount or sales rack. You use this time to organize, refresh your items and overall bring in a fresh feeling to your small business. During this time it might be smart to start focusing your efforts on your website.
Throughout the year you can collect a plethora of seasonal advertisements on your website. Holiday sales coupons, promotions, and discount notifications are wonderful during the actual holidays but if you are still listing them on your homepage you should really think about removing them. Old advertisements clutter up your website and confuse potential clients. Seasonal landing pages are wonderful for holiday traffic but like old promotions on your home page, you should unpublish them so they are no longer accessible.
Spring cleaning could also mean updating and refreshing your websites theme, layout and design. Most websites will update and adjust designs and layouts to fit a more modern look and feel. Change and updating are normal throughout the life of your website. If your website looks too old many clients may feel like your company is not well managed.
Smaller changes such as removing old images, updating information and text-based content are usually quick changes that can help clean up and declutter your website. Adding new images of better quality and making the text more concise helps engage customers to continue browsing your website.
Though you may occasionally feel changes to your website are unneeded they can really help promote your website. Keep your website as clean and updated as you would your physical storefront, updating throughout the year will keep your clients who use your website engaged. To learn more or to talk to a web developer click here.
March 08, 2019
When your small business decides to make the step into the bustling online market place you have multiple options on how to move forward. There are a plethora of DIY style websites offering multiple different styles. There are WordPress builds that you can choose from and rising above all the rest is the custom built original websites crafted by web developers. What makes these custom websites different? How can a website that is designed and built for your small business help you rise above others in the same industry?
Custom built websites have a huge advantage over cut and paste DIY websites in that they are truly fully customizable. You can add a plethora of information, graphics, pages, and plugins that can make your potential customers engaged in browsing. Customization makes potential online clients feel your website is unique and professional garnering a level of trust.
A custom website allows you to quickly update and change the layout and design of your website without going through the tricky task of working around a set cookie cutter layout. This gives your website the potential to grow unhindered without restrictions set in place by a larger companies oversight.
When working with a web developer you will be able to focus your time on the much more important tasks that keep your business running smoothly. While you are busy working so is your web developer. Nothing is more valuable than time and experience. You will have time to do what you need and your web developer brings years of experience they have gained through crafting multiple websites.
Working with a web developer is a truly beneficial way to create a unique and personalized website that can truly help you grow your business into something larger than you thought, possibly becoming the name brand for the product or service you are focusing on. To find out more click here.
January 25, 2019
There are possible times a websites life that it has fully served its purpose. Large companies might buy a domain for a specific event or promotional sale and once completed what happens to the website domain? Can a person buy the domain and have their new website created and rank as high as the older website? Is this a sneaky way that business owners can quickly rise to the top of a search engines results page?
Google has now clarified that when a domain changes ownership they are fully aware of the changes. Google is not going to let your business have a leg up just because you purchased a once popular domain.
To rank this domain with Google you will have to put in the same amount of effort that the previous owners. A representative from Google confirmed this and explained that if you are attempting to purchase a domain for the sole purpose of a higher ranking than you should not waste your time.
Google is not going to give anyone a shortcut to higher rankings. If you wish to rank higher you will have to put in the work. Buying a domain and hoping to rank because it is a futile attempt. If you want a leg up on your ranking you may consider looking into services provided by MythosNetwork.
Source: Google Forum
November 30, 2018
We often times forego having a professional web developer craft a unique and one of a kind website that not only promotes your companies branding but at the same boosts your sales and increases your revenue. What causes these aversions? Why do many small business owners go about website construction the hard way by using oversimplified do-it-yourself website builders? What do web developers have that a DIY website builder cannot compete with?
The fear of high prices and large fees are fears that every small business owners have when they are considering having a custom website coded by a professional web developer. Though depending on the scope and requirements needed for a website price reflects the work that will be done. Larger websites that will take more time and feature more intense coding will cost more than a website that functions primarily as a landing page and information source. Cost can be easily absorbed if you look at the cost of the DIY builder, monthly fees, and the sometimes outlandish transfer fees. Though a custom website may cost more upfront if also gives you full control of all the content, the websites hosting, and gives you full ownership of the website.
Small Business owners also worry about how long websites may take to be completed. Even owner built DIY websites take time, sometimes weeks to perfect. A web developer will also take time to fully craft a completed website for a business. If a small business owner has taken the time to provide all the essential information such as descriptions, pictures, and prices the project will be completed quicker than if left till last minute. It is important to understand that delays will happen if you are not able to provide accurate information. A web developer will do the utmost to create a professional website that not only functions properly but is aesthetically pleasing.
A web developer is able to expand on your website creating pages, plugins, and galleries that will easily outshine the preformed themes provided by a DIY website builder. Careful planning, a strong knowledge base and the ability to troubleshoot almost any problem. Working with a web developer is truly one of the best options for a business. To find out more click here.
November 09, 2018
In the United States, we are quickly approaching Thanksgiving in at full speed. As this family-oriented holiday draws ever closer, the amount of work you can put into your website is slowly becoming less and less. It might be the perfect opportunity to look into working with a professional website management service. This may sound a bit daunting at first, but let's take a closer look and really begin to break down what working with a website manager entails.
One of the biggest perks of working with a web developer to manage your website is the ability to have tasks completed in a timely manner with the assistance of a professional. Usually, if you have a list of tasks that reasonably explained a web developer can take your list and begin the implementation almost immediately. Many times a website management service will have a 24-hour turn around time frame.
Price may be a big concern. If you look at most website management services you will see that a monthly retainer and an hourly rate are basic additions to any contract. With MythosLife the retainer is a monthly fee that usually includes the first hour, after the first included hour the hourly rate begins for any overages. This may seem like a large amount at first, but when you take into account the amount for a full-time web developer the price is significantly lower.
One of the major perks of working with a web developer is the amount of expertise and problem-solving skills. When something goes wrong on your website and you attempt to find the issue it can take hours, days or even a week to find the error or issue and correct it. A web developer can pinpoint a problem usually within moments and begin workshopping a proper solution.
Working with a website management service, for the most part, is a wonderfully positive experience. Quick response time, a reasonable price and an expert dedicated to making your updates and tasks perfect the first time. For more information or to talk to an expert click here.
September 28, 2018
As the holiday season approaches here in the USA the next few months are going to be filled with different holidays and each with their own theme and decorations. It is very easy for a small business to get sucked into changing their websites colors, pictures and themes to fit the season. This can be aesthetically pleasing for a few days and customers might enjoy the addition temporarily but constant changes to a websites look and feel can cause annoyances. Of course, if you as a small business owner still wants to go forward with changes to make your website feel more seasonal, there are subtle ways to incorporate seasonal changes to your website. Here are a few ways you can subtly change the look of your website for the approaching holidays without ruining the overall look of your website.
Pictures: Changing a few pictures on your website that are taking up key eyeline focus areas, such as those on the home page and near the top and bottom of the webpage can be done to great success if done tastefully. Remember all changes should be executed with the overall look and feel of your website if your website is minimal with clean lines and a focus on usability you should not suddenly incorporate overly cartoonish images that take away from your theme. Everything you put on your website will reflect upon your business. If you have taken time to create and nurture a certain reputation and image you do not want to stray too far. Keep your holiday-themed images in line with the year-round images you use.
Colors: Fonts, backgrounds, boxes, and footers all have color. Be it black and white, colors to fit your theme or colors to match your logo most websites have a color palette that was carefully chosen to add to your website and help a consumer engage easier. Changing your color palette per holiday is never suggested! For a small business, the amount of time and effort that will go into changing every webpage on your website is far beyond the scope that would be comfortable or feasible. If you are working with a developer to manage your website the hourly costs could quickly add up depending on how many different web pages you have. Where your creativity can truly shine though, is on your landing pages that are holiday specific. If you have upcoming events that are specific to the holiday you can use different font colors, changes your lines and borders and possibly play with your background. All of these changes again should always fit into your websites overall theme to keep a consistent brand across your domain.
Graphics: Seasonal graphics such as bats, pumpkins, turkeys, and snowflakes are beautiful if done properly. If you have a minimalistic website and wish to incorporate these seasonal graphics choose small and subtle graphics that can be consistently placed across the website. The easiest areas to place these are in headers and footers. Keeping the graphics in theme with your website is still crucial. Graphics can be a wonderful addition if used properly, but overly large or intrusive graphics can distract a consumer and cause them to click away from your website.
Holidays are a wonderful time to bring in new clients and promote your seasonal products to loyal customers. If done correctly seasonal updates to your website can help promote your brand and increase revenue during this lively time of the year. Just remember that if you make changes to revert to your normal website design after the holiday is over, keep your changes subtle and in theme with your website, and don't change too much to cause confusion.
For more information or to start a website project, you can click here.
August 30, 2018
Everything on your website is important, even the lack of something is important. This may sound like a small hyperbole but honestly, it is the truth. If you are working with a web developer you will find that they will give a plethora of suggestions, comments, and a small amount direct answers when it comes to the design, layout, and placement of your website. Usually, they are correct.
One of the most common issues a small business faces when having a website developed is overcrowding. You have so much information, so many pictures and a plethora of ideas that you just want to put it all on your website at once. It is hard to scale down the amount of content you wish to put on your website. But it is crucial that you do so. No user or potential client wants to access your website only to overstimulated by the sheer amount of content that is bombarding them from every corner of your website.
The best approach is a minimalistic approach. A minimalistic approach is using the needed content in a clean and concise layout, balancing the use of written content and other forms of content. When working with your web developer listen to their suggestions, ask your employees and carefully weigh their opinions. Choose content that highlights the best part of your company and organize other content int galleries and blog sections.
On the other side of this coin, do not limit your content to greatly! You want enough information to be able to properly inform any website users about your company, products or services. Never remove crucial information from your website in order to promote a more minimalistic approach. You must learn to balance your website and trust the professional you hired to help guide you in the right direction.
Remember that everything you place on your website should have a place and a purpose. You need to remember to balance everything on your website carefully. Extra information can be put into either a blog or a picture gallery. For more information or to start a project, you can click here.
August 09, 2018
Videos, recordings, and music on websites can be very useful to relay complex information, preview self-created music and audio content such as podcasts or radio shows. The most difficult parts of using any content are balancing, obtaining and creating the content for your website. In this article will we be breaking down this topic and looking at the best way to successfully integrate these different forms of media into your website.
Firstly, any content on your website be it videos, pictures or written needs to belong to you or your business. You will either want to have purchased the copyright, licenses or have created or hired someone to create the content. This keeps you and your business safe from potential legal ramifications. It is always better to be safe than sorry in these situations. Most small businesses do not have the time or financial backing to pursue a lengthy legal battle, so covering your bases and investing a little bit can be useful in the long run.
Secondly, a huge mistake many people make when developing a website is relying too much on the media rich content such as videos. Sacrificing written content for videos, recording or music is never a good idea. Search engines rank your website based on the readable content available. Supplementing your written content with videos or other media files can lower your ranking in search results causing you to lose client traffic and possibly revenue.
Finally the last and possibly most important aspect of using media files on your website is the placement, organization, and balance. Users of your website want to have an entertaining enjoyable experience on your website. If your website is overcrowded with media a user may find this obtrusive. A potential customer seeks balance among your website. You need to provide them a good amount of written material they can read, digest and understand alongside the use of media that can expand further on the topic.
These are just a few of the things you need to take into account when incorporating videos, music or recordings into your website. Remeber to always have the rights to use the media, never replace too much of your written content, and always strive for a healthy balance between your media and written content. You can always ask the advice of a web developer. For more information or to start a web development project, you can click here.